The full training can be completed in 90 days. Individual pace varies.
FOUNDING CLOSER TOOLKIT
The Academy, the audience, the offer, and the real thing.
01 · ACADEMY OVERVIEW
The source of truth
The Interior Academy takes design-obsessed beginners from interest to professional eDesign work and a client-ready business through one connected system: Learn, Lab, Launch.
One-to-one coaching and accountability access.
Training access, including future curriculum updates.
Students can ask for help whenever needed, with a response no later than the same day.
THE EDUCATION MODEL
The 3L System
Every student completes all three stages. Their starting point changes the pace—not the path.
01
LearnCan I actually do this?
Students learn the specific design capabilities a paying client buys: fundamentals, space planning, materials, finishes, lighting, and the use of AI as a production partner.
- Design fundamentals and technical foundations
- Real-world eDesign workflow
- AI-assisted visualisation and sourcing
02
LabWho will hire me without experience?
Students complete realistic projects under professional review until the work is client-ready. The output is proof—not merely a certificate.
- Brief, concept, development, and delivery
- Instructor feedback on every project
- A professionally presented portfolio
03
LaunchHow does skill become paid work?
Students turn their capability and portfolio into a functioning business using systems that are already built and then adapted to their situation.
- Positioning, offer, and pricing
- Funnel, ads, email, sales, and pipeline
- Client onboarding, delivery, and follow-up
WHAT HAPPENS AFTER ENROLMENT
The student journey
- 01OrientBig picture, eDesign, AI, ownership
- 02LearnDesign and technical foundations
- 03PractiseRealistic Design Lab projects
- 04ProveProfessional portfolio
- 05LaunchPositioning, offer, pricing, systems
- 06AcquireMarketing, sales, pipeline
- 07DeliverClient experience, proof, referrals
THE SUPPORT MODEL
One student. One private channel. The right specialist at each stage.
Design Instructor
Reviews project work, answers design questions, and holds the professional standard through the Lab.
Business Coach
Joins after the Design Lab and portfolio are complete to guide positioning, pricing, acquisition, sales, and launch.
Success Manager
Runs accountability calls, monitors progress, and keeps the student moving through the complete journey.
Technical Support
Resolves platform, software, and implementation issues without the student losing momentum.
Students can request a call when needed. Asynchronous support is available at any time, with a response no later than the same day.
The current model is private, individual support—not group coaching calls or a community feed.
WHAT WE HELP WITH
From first skill to finished client
Design capability
Fundamentals, space planning, materials, lighting, AI production, briefs, concepts, design development, project delivery.
Portfolio and professional proof
Practice projects, instructor review, portfolio structure, visual presentation, and client-ready case studies.
Business foundation
Signature positioning, ideal clients, competitive research, offer creation, packaging, and pricing.
Client acquisition and sales
Branding, funnel, ads, email automations, Free Assessment Calls, Presentation Calls, proposals, follow-up, and pipeline management.
Client delivery
Scope and close, onboarding, design, presentation, revision, handover, implementation support, testimonials, and referrals.
02 · WHO WE HELP
Four starting points. One complete path.
The Academy is built for people at different levels of design and business maturity. Their starting point changes the emphasis and pace—not the need to build capability, proof, and a functioning client-acquisition system.
Starting from zero
“I love beautiful rooms, but I have no idea where to begin.”
They need a clear foundation, the technical capability to produce professional work, structured practice, and a complete path into the market.
Likely emphasisLearn → Lab → Launch
Has the eye, not the proof
“I know when a room is wrong, but I have nothing professional to show.”
They need realistic projects, expert feedback, professional standards, and a portfolio that makes their ability visible and credible.
Likely emphasisLab → Portfolio → Launch
Already tried
“I took a course or taught myself, but it has not turned into traction.”
They need their existing work assessed, the missing proof strengthened, and their positioning, offer, acquisition, and sales system connected.
Likely emphasisLab or Launch—based on the evidence
Already doing it
“I have clients, but revenue, pricing, or acquisition still feels unpredictable.”
They need sharper positioning, confident pricing, a repeatable pipeline, stronger delivery, and AI-supported systems that reduce operational guesswork.
Likely emphasisLaunch → Acquire → Deliver → Grow
HOW TO THINK ABOUT FIT
Match the gap to the part of the Academy that closes it
If the missing piece is…The Academy response is…Useful proof to show
Design skill or confidenceLearn foundations plus guided Design Lab projectsHomestyler work, boards, floor plans
A credible portfolioPractice projects, professional review, and portfolio presentationStudent portfolios, Casa Madeira
Pricing or packagingSignature Positioning, offer design, and the Pricing SystemPricing System live demonstration
Consistent opportunitiesFunnel, ads, email automations, calls, and pipelineRachael funnel, ads, automations
Professional deliveryA complete client workflow from scope through proof and referralsClient Delivery System, feedback library
03 · WHAT THEY GET
The complete offering, without ambiguity
Training, implementation systems, professional feedback, and individual support combine into one environment. The student is not left to translate information into a business alone.
Complete curriculum
- Can be completed in 90 days
- Lifetime access to the training
- All future curriculum updates included
Six months of coaching access
- Private, individual student channel
- Accountability calls plus calls on request
- 24/7 asynchronous access; reply no later than the same day
Capability and proof
- Foundations, technical skill, and AI-supported production
- Realistic practice projects with feedback
- A professionally presented portfolio
Systems that turn skill into work
- Positioning, offer, pricing, funnel, ads, and automations
- Sales calls, proposals, follow-up, and pipeline
- Client onboarding, delivery, proof, and referrals
WHO SUPPORTS THEM, AND WHEN
Specialist support follows the student’s stage
Success Manager
Owns accountability, monitors progress, and keeps the student moving. The assigned person can vary.
Design Instructor
Reviews work, answers design questions, and holds the professional standard through portfolio readiness.
Business Coach
Is assigned when the Design Lab is complete and the portfolio is ready, then guides Launch and acquisition.
Technical Support
Handles platform, software, and implementation issues in the backend so technical friction does not stop progress.
HOW IMPLEMENTATION WORKS
What is provided, built together, and executed by the student
- Training, frameworks, systems, and templates
- Professional feedback and specialist coaching
- Accountability, technical help, and proven processes
- Positioning, offer, and portfolio presentation
- Pricing structure, funnel, and business assets
- Personal roadmap and implementation decisions
- Completes training and produces the design work
- Implements feedback and builds the business assets
- Communicates with leads, runs calls, and serves clients
The systems, expertise, structure, and support are already there—but the student still builds the capability and implements the business with the team around them.
FULL CURRICULUM
What they learn and what each stage produces
Expand a section when a prospect needs the detail. Keep the conversation at outcome level when they do not.
01Core FoundationsOrientation, the eDesign opportunity, process, AI, and radical ownership
Includes: Welcome; what interior design is; the eDesign opportunity; process overview; the AI-powered designer; mindset and radical ownership.
Produces: A clear picture of the profession, the complete journey, and the standard of ownership required.
02Learn · Design FoundationsThe visual and technical principles behind professional decisions
Includes: Visual elements, design principles, space planning, materials and finishes, and lighting.
Produces: The design vocabulary and decision-making foundation needed to solve a room rather than decorate by instinct alone.
03Lab · Professional CapabilityFrom brief to client-ready portfolio
Includes: Project brief, concept, design development, project delivery; three practice studio projects; and portfolio creation.
Produces: Reviewed project work, repeatable professional workflow, and visible proof of capability.
04Launch · Business FoundationA differentiated place in the market and an offer people understand
Includes: Market, positioning, Signature Positioning, client psychology, marketing science, leads on demand, emotion ladder, and irresistible offer.
Produces: A clear ideal client, differentiated message, and commercial offer.
05SalesA confident, structured path from first conversation to decision
Includes: Sales fundamentals and myths; Free Assessment Call; Presentation and Upsell Call; objections; tides of beliefs; sales killers; confidence and mindset.
Produces: A repeatable way to diagnose, present, follow up, and invite a decision without guesswork.
06MarketingThe infrastructure to create and follow up with opportunities
Includes: Personal branding, client-generating funnel, ads readiness, ads 101, campaign setup, metrics, and overcoming paralysis.
Produces: A working acquisition system with the assets and measurement needed to improve it.
07Life By DesignThe routines and commitment that make implementation sustainable
Includes: Daily rituals, designing days, commitment, and the road ahead.
Produces: A realistic operating rhythm for consistent execution beyond the initial launch.
04 · BEFORE THE CALL
What happened before the call
A concise map of the context, language, and expectations a prospect may bring into the room.
01
Main VSL
They encounter eDesign as an accessible market, focused skill development, Signature Positioning, and a Predictable Selling System. The call is introduced as a personalised Design Career Roadmap and a fit conversation.
Open the VSL script ↗Possible belief: “There may be a structured path from passion to paid work.”
02
They describe their starting point
They submit context about their experience, goals, concerns, and situation, then reserve an appointment. They expect the advisor to use that information to prepare—not start from zero.
Expectation: a call built around them, not a generic presentation.
03
“Two Ways This Slips Away”
This is the first video on the Confirmation Page. They are told to accept the calendar invitation, reply when their advisor reaches out, protect the time, join live on Zoom, and reschedule rather than disappear.
Open the Video 1 script ↗Installed context: the advisor is preparing a real, visual roadmap working session.
04
“The Three Stages”
This is the second video on the Confirmation Page. They see Learn, Lab, and Launch; the private support model; the Academy systems; the Booked-Out Guarantee at a high level; and why the call identifies their present stage and maps the path forward.
How the messages connect: the VSL’s four steps explain the opportunity and commercial mechanism. Learn, Lab, Launch explain how the Academy delivers the transformation after enrolment.
Open the Video 2 script ↗Installed context: the Academy is an implementation environment, not a video library.
05
Questions are answered before the room
They may have explored experience requirements, age, part-time feasibility, curriculum, timelines, support, the guarantee, legitimacy, cost framing, graduate stories, team credibility, and third-party proof.
Reality: some prospects will consume everything; others will arrive with only the VSL.
06
Where the advisor enters
The prospect expects their current position, desired outcome, and major gaps to be understood; a realistic roadmap to be built; guarantee eligibility to be assessed; and, if appropriate, the Academy to be presented as the supported implementation path.
Promise to preserve: useful, personal, honest—and a real decision if there is a fit.
05 · RESOURCE LIBRARY
Show the real thing
Open the most relevant example in a new tab. Restricted tools are marked clearly.
Portfolio / proof
Live demo only
Drive access
Design work and professional proof
10 resources
Instructor work
Aleksandra’s portfolio
Professional work from the Academy’s Lead Design Instructor.
Open PDF ↗
Student work
Tess Larkin
Real student work with Academy help enhancing the presentation.
Open portfolio ↗
Student work
Elise · Maison Marenne
Real student work with Academy help enhancing the presentation.
Open portfolio ↗
Student work
Mira Sandoval
Real student work with Academy help enhancing the presentation.
Open portfolio ↗
Student work
Marta Sinclair
Real student work with Academy help enhancing the presentation.
Open portfolio ↗
Academy demonstration
Casa Madeira presentation
An Academy-created example of what a complete client project presentation can look like.
Open presentation ↗3D
Live demo only
Homestyler student project 1
Interactive 3D project. Requires a Homestyler account. Show live; do not send the link.
Open in Homestyler ↗3D
Live demo only
Homestyler student project 2
Interactive 3D project. Requires a Homestyler account. Show live; do not send the link.
Open in Homestyler ↗SL
Drive access
Shopping list example
A practical client-facing output produced through the Academy process.
Open folder ↗FP
Drive access
Boards and floor plans
Examples of the visual and technical outputs students learn to produce.
Open folder ↗Business systems
5 resources01
Deployed concept
Rachael · Free Assessment
A personalised funnel concept built for Rachael and deployed on her terms.
Open assessment ↗02
Deployed concept
Rachael · Booking
The transition from qualified interest to a scheduled assessment call.
Open booking page ↗03
Deployed concept
Rachael · Confirmation
The post-booking experience that prepares and reassures the lead.
Open confirmation ↗$
Live demo only
Design Project Pricing System
Removes pricing guesswork through a structured set of variables and an accompanying usage guide. Show live; do not send the link.
Open pricing system ↗
Live system
Client Delivery System
Seven clear stages from scope and close through handover, proof, and referrals.
Open full view ↗Support and delivery
2 resources
Instructor profile
Aleksandra Panchenko
Architect and Interior Architect with 12+ years of professional experience. She reviews student work and provides expert design feedback.
Open profile ↗FB
Drive access
Real feedback library
Examples of the actual design and implementation feedback students receive.
Open folder ↗